At this time Che was still engaged with the company that had bought the last company they founded to ensure a successful integration and to maximize the earnout attached to the acquisition. Because of this he started researching reclining workstations to solve his own painful situation. He was unable to sit in a traditional desk chair for even ten minutes. John Speicher was rear-ended on the freeway and his back was badly injured. The founding team has worked together for decades. Why should I invest in this company? What’s Altwork’s story? However, we recognize there will always be a small number of people that really need a specialized solution. Altwork is proud that we have been able to help a huge number of people continue to work with their computers or return to work with our work stations. These tend to be customized and expensive solutions. The second are niche ergonomic solutions for the injury driven user. They tend to be physically large and very aggressively styled. The first is the “scorpion style” products that tend to receive a lot of press but don't fit in the style of either a home or an office. There are two other small categories worth mentioning. These companies sell the traditional computer-centric work stations where the computer is placed on the desk and the human rolls their chair to it and bends their body to match the position of the machine. These companies and others in the “contract grade office furniture” market have historically sold around $25B per year in the US, EU, and Japan. Our competitors are typically considered the high end office furniture manufactures like Herman Miller Knoll, Steelcase, etc. Who are your competitors, and how exactly do they differ from you?
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